5 Sales and Marketing Classics for 1 Low Price
“Discover
'Forgotten' Resources
That Can Supercharge Your Marketing
and Sales Success !”
From
the Desk of Scott Frothingham
A while ago, one of my business coaching
clients said to me, “I’m surprised you didn’t mention Elmer Wheeler in the sales meeting this morning. It would
have been a perfect fit.”
“Who the
Heck is Elmer Wheeler?” I responded.
“You, of
all people, don't know about Elmer Wheeler?!” he asked with an incredulous look. Then he opened his bottom desk
drawer and pulled out a tattered book and said, “Take care of this; it’s pure sales and marketing
gold.”
The book was
Tested Sentences That Sell by
Elmer Wheeler.
That night
I sat down to skim the book and ended up reading it cover to cover. Twice.
My client
was right. Pure sales and marketing gold. In fact, following advice from the book I closed
a $3,600 deal the very next day!
But
why hadn’t I ever heard of Elmer Wheeler before?
After
some research, I learned that, although not widely known today, Elmer Wheeler was the original sales trainer and a legendary marketing wordsmith. Amoung
other things, he was the originator of the phrase: "Don't Sell the Steak, Sell the
Sizzle"!
In the book The Giants of Sales author John
Sant credits him with being one of the 4 inventors of modern professional selling. His principles are as
powerful today as they were when he first stated them over 75-years ago … and, there’s a good chance
you’ve never heard of him. That has to
change!
Now that I've discovered Wheeler, I want to
make sure that this "forgotten" master of sales and marketing is easily available to other success-minded
businesspeople, so I have arranged for a new edition of Tested Sentences That
Sell and am making it available at a bargain basement
price.
You can now profit (like I have countless
times) from your very own copy of Tested Sentences That
Sell by
Elmer Wheeler.
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Tested Sentences That Sell
Elmer Wheeler
This groundbreaking marketing classic is the result of testing over
105,000 words and phrases on more than 19 million people (an impossible task in today’s world).
Discover the easiest way to double your selling power
overnight using tested selling sentences; learn how to uncover the most-persuasive benefits hidden
in everything you sell, understand the "X, Y, Z" principle of selling and see why the even best
messages will fail to work if you don't use the Wheeler "A-B
Principle."
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“There is NO modern sales book that
matches Elmer Wheeler's
materials.
I can personally say that his books
have changed, not only my sales
abilities, but my
life.”
– Tom Carpenter
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| And, to go along with this
incredible book, we've researched sales and marketing resources from the past 100 years and found 3
additional books by marketing masters to add to your personal success resouce
library. |
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 The
Psychology of Advertising
Walter Dill
Scott
“The Psychology of
Advertising” offers a wealth of psychological reasoning and insight into what makes people
buy and what makes them respond to advertising. Mail-order genius Max Sackheim (inventor of
the Book-of-the-Month Club) wrote in his book “My First 50
Years in Advertising”:
“The only book on advertising I read as a
youth was written by Professor Walter Dill Scott of Northeastern University and was titled ‘The
Psychology of Advertising’. I still think it is one of the finest books ever written on the subject
– and that his formula for successful advertising has never been surpassed.”
Scott’s information is as powerful today as it was 100-years ago … things change, technology transforms, business evolves, and life
gets more complex, but human nature stays the same.
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"The book is thorough, accurate and scientifically
grounded and is the most sophisticated and advanced summary of the host of
psychological processes that influence advertising
effectiveness."
-
Frank R. Kardes
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 72
Master Letters
and What Made Them
Sell
A.W. Shaw
A.W. Shaw published
numerous books for business people in the early 1900's. Many of them were “How To” books and
are some of the earliest books written on marketing. For this book, the Bureau of Business
Standards of the Shaw Publications sifted through 5,063 successful letters from 3,500
different sources to find the cream of the crop. Once they had narrowed it down to the
absolute best 72, they dissected them to find out why they
worked.
"72 Master Letters and What Made Them Pay" offers a
perspective into marketing that can still be applied today. Study of these letters and the analysis
points and then use the information to improve your current marketing skills and drive results.
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 Scientific
Advertising
Claude
Hopkins
Considered by many to be
the "Father of Modern Day Advertising" and the greatest ad-man who ever
lived, Claude C.
Hopkins was the most
successful and highest paid copywriter of his time. "Scientific Advertising" is a book on his philosophy
that advertising’s purpose is to sell, not entertain or win creative awards – and how to
apply this philosophy to create winning ads and marketing
campaigns. Many of today’s top marketers recognize "Scientific
Advertising" as essential to their
success and use his concepts daily to market a variety of products and
services.
Commenting on “Scientific
Advertising”, business legend David Ogilvy said, "Nobody, at any level, should be allowed
to have anything to do with advertising until he has read this book seven times. It changed the
course of my life."
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“This book changed our perspective
about our business
strategies. If you
are serious about making
profits in
your business you need to read this
book.” -Joel Melendez
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And just to sweeten the deal ... along
with these
4 additions to your success resource library,
if you buy today, I'll throw in one
more!
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BONUS
By placing your order today, not only will you get the
4 classic sales and marketing books, you you will also recieve a copy
of
82 Rules of Advertising
Louis Rommel, Jr.
Businesses
in all sectors are struggling in today's tough economic climate. Marketing budgets are weakened,
and it seems that many businesses have tossed aside the fundamentals in favor of gimmicks and
promotions. There always the lure of the latest trend and there is often a desire to make the
business appear fresh and cool. Maybe it’s time to regroup, rethink and return to the
fundamentals.
This “checklist”, written over a century ago, is a good demonstration that going back to the basics
can be a worthwhile exercise. Yes, it’s a bit outdated, but many, in fact most, of these “82 Rules
of Advertising” still apply today.
This added
bonus comes FREE
if you buy before
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Even without the bonus, we’ve priced this collection to make it
an easy decision. So, tap into the timeless knowledge and advice of the marketing masters. Not only will you find
these books compelling reads, but, as a student of sales and marketing you will find them indispensible additions
to your pursuit of success.
"Instantly Download
the
5 Book Masters of Marketing
Success Resource Library, Now!"
Now Only
$9!
I’ve been asked why I offer these classics for such a low price ($1.80 each).
Here's why: I know the lifetime value of a customer (and so should
you). I want to
create fans and friends, not just customers. Not only is this approach more satisfying to someone like
me, but also I believe that, in the long run, it is also more profitable.
Join the ranks of today's
most successful business leaders by taking advantage of this opportunity to build your marketing
success resource library ... at your fingertips you'll have the information that can change your
business and your life!
To Your Success,
PS.
Unavailable anywhere else, these editions of these 5 classics include
updated content, including a new publisher’s preface, background on the book and information about the
author.
PPS. At less than
2-bucks a book are you really having trouble making the decision? Just hit the orange button
right now ... the value far exceeds the price.
You will
receive an instant download of
Tested Sentences That Sell, The Psychology of Advertising,
72 Master Letters and What Made Them Pay, Scientific Advertising,
and the bonus book 82 Rules of
Advertising
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